NEW YORK — Genevieve Jones, the socialite, jewelry designer, and fashion muse about town, has turned her talents to the technology sphere with the launch of a new iPhone application called iNeedAttention. "It would absolutely kill me when I found out I had missed an event where people were taking photographs," explains Jones. "I would think, I should have been in that photograph. That photograph would have been so much better with me in it. That girl is not as good in that photograph as I would have been. So I swore I would never have that feeling again.” That's when Jones teamed up with Alec Joernog, a leading iPhone application programmer, and created iNeedAttention. The breakthrough program finds the nearest publicity event, upscale party, or art gallery opening and tells users the fastest way to get there. The app has already caught on with the downtown society set—Amanda Lepore, Alan Cumming, Sean Lennon, and Byrdie Bell have all been known to ignore their dinner companions to use the application before suddenly leaving the table without paying the tab. –Leslie Burtynsky
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